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Mattereum are at COP26 to launch our vision to build a new global marketplace for efficient re-use of the world’s manufactured goods: A net zero planet with minimum waste will be powered by the world's first completely net zero blockchain developed by its partner Ava Labs.
CIRCULAR ECONOMY INNOVATORS MATTEREUM ANNOUNCE BLOCKCHAIN POWERED MARKETPLACE FOR NET ZERO PHYSICAL GOODS AND SERVICES

Glasgow, 4 NOV 2021 – Digital circular economy leader Mattereum are at COP26 to launch our vision to build a new global marketplace for efficient re-use of the world’s manufactured goods.

Mattereum’s vision of a net zero planet with minimum waste will be powered by the world’s first completely net zero blockchain developed by its partner Ava Labs. The chain has incredibly low energy use and all of its emissions will be offset.

Mattereum is showcasing its revolutionary technology over the course of three events at COP26, which will feature panel discussions with Matt Kistler, Managing Director of MBDC and President of McDonough Innovation, pioneers of the circular economy, and Barbara Dietricht, CEO of Diplomatic World, among other prominent speakers.

“Humanity needs to rethink its relationship with manufactured goods,” said Mattereum CEO and author of The Future of Stuff, Vinay Gupta. “Tens of billions of tons of new goods are manufactured every year, much of it unnecessary, creating tremendous waste which in turn drives vast carbon emissions. A circular economy marketplace that enables the efficient re-use of existing goods can massively reduce humanity’s total carbon footprint, while improving quality of life and access to goods and services for everyone across the globe.”

Mattereum’s vision is to ditch the current ‘take, make, waste’ cycle where consumers buy goods that are designed to depreciate and are left in the dark about their provenance and the ecological footprint of manufacturing and shipping processes.

Mattereum will turn this outdated model on its head by shifting incentives for manufacturers and consumers alike towards full sustainability: everything that is produced will be durable and made to last, which means long lifespan goods can be resold and re-used by user after user over many years. Manufacturers profit from repairing their products, while consumers profit from selling them on. Mattereum pioneered blockchain trading of appreciating physical assets like fine art, gold bullion and collectibles for customers including William Shatner of Star Trek and recent space launch fame in early 2021 and are extending this technology into the circular economy arena.

The key to this groundbreaking model is Mattereum’s world first digital circular economy marketplace, using a net zero blockchain to continuously link objects with their provenance and specifications so their quality and resale price can be rightly and accurately valued. Mattereum’s technological platforms and innovations will enable sellers to document their goods, verify their authenticity, and preserve their value. The end result is that nothing ends up as useless waste in a landfill, while emissions and the environmental harms that come with them are drastically reduced.

“A circular economy marketplace that enables the efficient re-use of existing goods can massively reduce humanity’s total carbon footprint, while improving quality of life and access to goods and services for everyone across the globe.”